America’s sweetheart has partnered with INFINITI to form a dream team in support of the brand-new 2022 QX60 launch. INFINITI, which has previously joined forces with superstars like Aloe Blacc, unveiled a new campaign for its latest crossover starring the multi-talented Kate Hudson.
INFINITI likely tapped Golden Globe winner Hudson for its short film introducing the flexible 2022 QX60 SUV because of her kindred versatility. Kate Hudson has starred in serious dramas, tried her hand at fashion design, performed song and dance numbers on TV, provided voice acting in animated films, and written a bestselling novel.
According to Phil York, INFINITI’s Global Brand and Marketing General Manager, the automaker was looking to “celebrate the many roles our target customers play, from the boardroom to school drop-off” with its inspirational short film celebrating its newest addition to the lineup.
As part of its market research, INFINITI uncovered that its drivers – like Hudson and the QX60 – are go-getters. The numbers revealed that INFINITI customers are philanthropic, reliable confidants for friends and family, involved with the education of their children, and leaders at work.
The short film, which was directed by Hollywood icon Zach Snyder, is available to watch on the INFINITI website – though no word yet on whether or not we can expect a gritty, black-and-white alternate cut in the future.